Gaming has been on the rise since the start of the pandemic, as people had more time and nothing to do. As the economy and society opens up, there is still growth in the gaming market, especially casual games. In fact, some recent findings from the 2020 Global Games Market Report stated 87% of the 20.1 million gamers in Malaysia alone spent at least some of their money on in-game virtual items in the past six months. Hyper-casual games and hybrid-casual games are entertaining and interactive, with a low barrier to entry for Malaysians - you only need a smartphone. Seeing this opportunity, industry veteran Daryl Lau started Mason Games to tap into the growing industry. (Replay of 11 Nov 2021)

Image Credit: Shutterstock | korobskyph

Produced by: Richard Bradbury

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  business analysis,  SME,  entrepreneurship,  technology,  tech,  sports

Tags:  smartphone,  casual games,  technology,  non-fungible token (nft),  techtalk-celcombiz,