In the era of 5G and IoT, the understanding and application of big data has a lot more to offer. A concrete foundation of appropriate and accurate usage of data and the literacy in the best management of data is imminent to better prepare ourselves before the 5G data flood gates open up, bringing in humongous volumes of data that if left unattended, can have strong impacts on the technology and economy of organisations and nations. We speak to Surendiran Velu & Kaneshwaran Govindasamy, 5G strategist and monetisation experts on how to leverage and optimise our experience with big data.