Protecting Your Business In A Global Market

Last year, Malaysia joined the Madrid Protocol becoming the 106th member of the Madrid System. The Madrid System enables brand owners or entrepreneurs to protect their brands in 122 countries, including the United States, Australia, the United Kingdom and Brazil. However many are still in dark about this. We speak to Ramakrishna Damodharan, Managing Director of Adipven about why this is important for your business and to provide a better understanding of the new protocol.