Businesses today recognise the importance of accommodating new technologies such as cloud computing, cyber-physical systems and cognitive computing in order to add value to their customers and enhance their operations. However, IDC predicted that 70% of siloed digital transformation initiatives will ultimately fail because of insufficient collaboration, integration, sourcing or project management. A successful digital transformation requires fundamental changes on how businesses operate and how they offer value to their customer. We speak to Steve Allen, Managing Director Asia Pacific Japan at SNP on innovation in the digital sphere or risk extinction.