From brands such as Nike and Louis Vuitton, to sports entities such as the NBA and Formula 1, everyone is jumping on NFTs to create consumer goods. Musicians are likewise getting into the trade to further engage with their fans, including Mike Shinoda of Linkin Park who is taking a sustainable approach by minting on Tezos. Within the NFT scene, Malaysian artist and poet, Mumu the stan (also known as MOON HMZ) has been rising in popularity. She has always been an avid supporter of Linkin Park's Mike Shinoda, and kickstarted her NFT journey thanks to his encouragement.