We encounter adverts everywhere. From almost the moment that you open your eyes, to the time that you turn off your phone - ads are there. But did you know that video ads hold 5x more attention than static ads? Or that campaigns that use static plus lightweight motion video achieve a 35% conversion lift compared to static images alone? To tell us why motion design is important in the advertising world, we speak to Cyril Dhenaut, CEO & Co-Founder of Elixus Agency and Founder of Motionable.

Produced by: Richard Bradbury

Presented by: Richard Bradbury

Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  ecommerce,  design,  advertising,  motion graphics,  social media,  adtech,  AI,  big data,  Personal Development,  Managerial Resources/Development,  Entrepreneur Resources/Development