Today on the show, we speak with Jonathan Leo Toyad, Content Director and Co-Owner at Kakuchopurei (KKP) on the groundbreaking success story that’s capturing global attention - Black Myth: Wukong. This newly launched game has taken the gaming world by storm, selling over 10 million copies worldwide in just a few days after the launch.

What makes this achievement particularly intriguing is not just its impressive sales figures but the cultural factors behind its success. Black Myth: Wukong, developed by a Chinese studio, is making waves not only for its gameplay but for its deep roots in cultural heritage, drawing inspiration from the classic Chinese novel Journey to the West.

In today’s interview, I’ll be speaking with Jon on how cultural elements influence consumer behaviour in the tech market and how Black Myth: Wukong leverages these elements to appeal to both domestic and international audiences. 

We’ll also discuss the role of cultural narratives in driving global success, the delicate balance between cultural sensitivity and marketing strategies, and uncover what its success reveals about the future of tech and gaming.