Capturing Moments and Markets: The Fujifilm Strategy

Join us for an in-depth conversation on Fujifilm's market positioning amidst strong competitors like Canon and Nikon. We'll explore Fujifilm's best-selling products globally and in Malaysia, with a special focus on the X-100 series. Kensuke Aragane, Managing Director of Fujifilm Malaysia, will shed light on the company's winning strategies and future direction, including their plans to diversify into healthcare, pharmaceuticals, and digital transformation services. We'll also discuss the rising trend of vintage and Polaroid-style cameras, especially among the Gen Z market, and how Fujifilm is poised to tap into this phenomenon