BFM 89.9

HIGHLIGHTS  GE15
Podcast  >  Enterprise  >  Resource Centre  >  Stretching The Truth About Your Eco-Achievements? Tsk Tsk.

Stretching The Truth About Your Eco-Achievements? Tsk Tsk.

Ho Paik San, Associate Insights Director, Isentia

22-Nov-22 11:00

Stretching The Truth About Your Eco-Achievements? Tsk Tsk.

Sustainable, Eco-Friendly, All-Natural. These are some of the claims brands and businesses commonly make about their products, as they jump on the sustainability bandwagon. But are these claims for real, or are they just marketing ploys to frame themselves as ESG conscious? Well according to Isentia, there’s plenty at risk for industries and brands when it comes to Greenwashing. We discuss the repercussions, and if there’s hope for those who’ve incurred the wrath of Malaysian consumers.


Image Credit: Shutterstock | Black Salmon

Produced by: Audrey Raj

Presented by: Audrey Raj


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  CorporatesentrepreneursSME

Tags:  green marketingethical marketingsustainable marketinggreenwashingbrandingesgsustainability


Share this podcast




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Charles Frump, Managing Director, Volvo Car Malaysia

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

People, Planet, Profit

10:05 AM

Open For Business

Edwin Yin, co-founder of Web3Gate

11:05 AM

Resource Centre

WhatsApp Business Is Not Enough

12:00 PM

Enterprise Biz Bytes Fahad Naeem, Country Director at Randstad Malaysia and Fariz Maswan, Head of Sales & Partnership at Ninja Van Malaysia

1:00 PM

The Breakfast Grille Repeat

Charles Frump, Managing Director, Volvo Car Malaysia

2:05 PM

Live & Learn

Women in Politics Don’t Have it Easy in Southeast Asia

3:05 PM

Today I Learned

Why Are Wages in Malaysia So Low?

4:05 PM

Health & Living

My Mind and Me #2: What Happens During Therapy?; Rozy Khalid, Licensed and Registered Counsellor

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture - Review

You People

8:05 PM

By the Book

Book Club January 2023 - The Seven Moons of Maali Almeida; Sharon Bakar, Editor and Publisher

9:00 PM

Bar None