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Why did Fossil acquire MisFit?

18 mins·13:00, 10 Nov 2016
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Why did Fossil acquire MisFit?

18 mins
·
13:00, 10 Nov 2016
·

We know that the watch industry is being disrupted when watchmaker Fossil acquired MisFit, a fitness tech company, Misfit for USD260 million. We speak to Olivier Trolle, VP of MisFit who is now managing the integration of Fossil and MisFit, on how big companies deal with the age of disruption and uncertainties.

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