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Red Ocean Traps

19 mins·13:00, 10 Aug 2015
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Red Ocean Traps

19 mins
·
13:00, 10 Aug 2015
·

Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers and investing heavily in value-added offerings. But this won’t get them to blue oceans. UCSI Blue Ocean Strategy has identified six salient traps built into managers’ mental models. 

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