Prasarana will be the first transit operator in ASEAN to embark on a naming rights exercise that will see the transformation of selected stations in Kuala Lumpur to provide commuters with a better experience. The launch of this 'naming rights' exercise will also be the beginning of a new platform for brands and companies to engage consumers in an innovative way, and is part of Prasarana’s continued effort to bring improvements to the capital’s rail transportation landscape. PHAR Partnerships lends their experience in the rollout.