On Foreign Shores
Stuart Kewley, Eurasia Consortium
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In theory, penetrating exciting new markets should be simple. Yet it can be daunting once cultural, linguistic and demographic factors, as well as exchange rates and country risk, are taken into account. What are the ways to successfully spread your wings? Dr. Kewley from The Eurasia Consortium shares strategies deployed to take Malaysian brands such as MimpiKita to foreign shores.
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