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Monetising Intellectual Property

20 mins·13:00, 5 Apr 2016
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Monetising Intellectual Property

20 mins
·
13:00, 5 Apr 2016
·

SMEs in Malaysia have evolved and grown over the last 10 years to be more savvy about responding to Global trends and competing effectively in a borderless market. Among the many critical emerging issues are how intangible assets such as Intellectual Property ie trade marks, patents, designs, and copyrights are playing a more important role compared to physical assets as the lever of growth. How can SMEs monetise income streams from their IP and how will the TPPA affect their rights?

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