BFM 89.9
The Business Station
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43 mins
Mobile Marketing has been growing at over 100% year-on-year for four years and it is projected to overtake desktop marketing. The objective of any marketing campaign is to get people to purchase or consumer the product but it has been a growing pain to measure that specific ROI. Rohit Dadwal, Managing Director at Mobile Marketing Association, shares about how mobile wallet could close that loop and solve marketer’s growing pain.
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