Marketing Mojo: Marketer’s Dream
Rohit Dadwal, MMA Asia Pacific
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
Mobile Marketing has been growing at over 100% year-on-year for four years and it is projected to overtake desktop marketing. The objective of any marketing campaign is to get people to purchase or consumer the product but it has been a growing pain to measure that specific ROI. Rohit Dadwal, Managing Director at Mobile Marketing Association, shares about how mobile wallet could close that loop and solve marketer’s growing pain.
This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.
Tags: e-commerce, online purchase