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When Life Gives You Lemons: 5 Lessons in Marketing inspired by Beyoncé’s 'Lemonade'

Maya Tan | Angeline Teh

20-May-16 13:00

When Life Gives You Lemons: 5 Lessons in Marketing inspired by Beyoncé’s 'Lemonade'

 Beyoncé may have launched her last two albums in rather unorthodox ways but the proof is in the pudding with approximately USD3 million in sales per day of her latest - Lemonade. Maya Tan and Angeline Teh discuss the lessons to be learnt from the unlikely but undisputed Queen of Marketing - Beyoncé.


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Tags:  music industry,  sales tactics,  album launch,  communications,  Social Media,  Tidal,  HBO,  iTunes


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