BFM 89.9
The Business Station
BFM 89.9
The Business Station
When Life Gives You Lemons: 5 Lessons in Marketing inspired by Beyoncé’s 'Lemonade'
When Life Gives You Lemons: 5 Lessons in Marketing inspired by Beyoncé’s 'Lemonade'
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43 mins
Beyoncé may have launched her last two albums in rather unorthodox ways but the proof is in the pudding with approximately USD3 million in sales per day of her latest - Lemonade. Maya Tan and Angeline Teh discuss the lessons to be learnt from the unlikely but undisputed Queen of Marketing - Beyoncé.
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