Howling Beyond Borders

The husband-wife team set out to start an independent bookstore back in 2006 and today, the homegrown Big Bad Wolf event is the biggest book sale event in Southeast Asia. With this success story, they are now expanding into Indonesia and Thailand. How are they coping with the regional market by selling just books? We’ll find out more from the founders of BookXcess, Andrew Yap and Jacqueline Ng.