The Malaysian creative industry is one that is thriving in talent but perceived to be lacking in many key areas be it funds, life skills or being market ready. FSquare is the first holistic initiative aimed to nurture and guide this industry for various trade platforms globally. The collaboration with Fashion Diplomacy International marks the beginning of FSquare and they are currently engaged in an exchange program which will organise a trade fashion presentation in New Zealand, Australia and Dubai.  We get first hand experience with one of the designers under FSquare, Fairuz Ramdan.