Branding for the Non-Profit Organisation

Many nonprofits continue to use their brands primarily as a fundraising tool, but despite scarce resources,  a growing number of them are developing a broader, more strategic approach, managing their brands to create greater social impact and tighter internal unity. What works in branding for a non-profit? Vikram and Thanen from the branding consultancy, Storytellers.com.my tell us about their work with non-profit, SOLS 24/7.