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Podcast  >  Enterprise  >  Resource Centre  >  Scaling Up with Endeavor Part 3 : Marketing for Scale-Ups

Scaling Up with Endeavor Part 3 : Marketing for Scale-Ups

Michael Chan, CEO, Bloomberg TV Malaysia

20-Jul-15 13:00

Scaling Up with Endeavor Part 3 : Marketing for Scale-Ups

Building brand equity, understanding the distinction between marketing, communications and paid advertising and what you want each of those to achieve for your company, changes when you move away from the lean methods typical to startups and start growing large. What are the strategies and best practices for scale-ups? 


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Tags:  Scaling up with endeavorpart 3Scaling up with endeavor: Part 3Marketing for Scale-UpsEndeavorBloomberg TV MalaysiaMichael ChanBloombergEntrepreneursMarketingEndeavor MalaysiaCEO/Business leadersPersonal DevelopmentManagerial Resources/DevelopmentEntrepreneur Resources/Development


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