Scaling Up with Endeavor Part 3 : Marketing for Scale-Ups
Michael Chan, CEO, Bloomberg TV Malaysia
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Building brand equity, understanding the distinction between marketing, communications and paid advertising and what you want each of those to achieve for your company, changes when you move away from the lean methods typical to startups and start growing large. What are the strategies and best practices for scale-ups?
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Tags: Scaling up with endeavor, part 3, Scaling up with endeavor: Part 3, Marketing for Scale-Ups, Endeavor, Bloomberg TV Malaysia, Michael Chan, Bloomberg, Entrepreneurs, Marketing, Endeavor Malaysia