Public Relations Expectations in 2024: Gen AI, ESG, Geopolitics, PR Value, and PR Spend

In 2023, the Public Relations industry witnessed a transformative shift with the rise of Generative AI as illustrated by the ripple effects of Open AI’s ChatGPT and its many use cases.

In addition, sustainability and ESG had been a key focus and narrative in the business world, due to international sustainability requirements and compliance. This emphasis has also resulted in a significant reevaluation of communication and engagement approaches.

On this episode of Resource Centre, BFM speaks with Andy See, President of Public Relations Global Network and Founder & Managing Director of Perspective Strategies to reflect on the fast-shifting year of 2023 in the world of PR, and peer into the crystal ball of 2024 to explore the trends that will shape the PR landscape in the coming year.

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