BFM 89.9
The Business Station
Recommended
43 mins
Guest: Yong Siew Mee, Managing Director & Chief People Officer, 2X
As marketing tends to be the first on the chopping block when an organisation’s cost-cutting measures begin, marketers need a solution to do more with less. This is where Marketing as a Service (MaaS) comes in - a transformative, data-driven approach that enables organisations to achieve greater impact at lower cost. Yong Siew Mee from B2B marketing as a service firm 2X talks to us about the future of MaaS in Malaysia.
Image Credit: 2X Facebook Page
Presenter: Audrey Raj
Producer: Audrey Raj
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