WTH Is Zero-Party Data?
Daniel Henriksen, Head of Programmatic Strategy, Xaxis Asia
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You may be familiar with first-party data strategies that are set to take the spotlight when all the major browsers go cookieless next year. But have you heard of zero-party data? Daniel Henriksen, Head of Programmatic Strategy, joins us to talk about both first-party and zero-party data, as well as how brands can create trust among consumers to facilitate the sharing of ZPD.
Image Credit: faithie | Shutterstock
Produced by: Audrey Raj
Presented by: Audrey Raj
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