If you haven’t heard of emotive branding, you’re not alone. Emotive branding is a relatively new technique that is not only changing company culture in leading organisations around the world, but impacting the way people experience brands throughout the entire customer journey. We speak to emotive branding specialists, BR-ND about connecting emotions to a brand, and using emotive branding to create and promote positive behavior.

Produced by: Audrey Raj

Presented by: Audrey Raj

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Categories:  SME,  Markets,  Business Analysis,  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship

Tags:  branding,  corporate culture,  customer experience,