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If you want to target your customers better, understand their needs and behaviours, know where to find them and what makes them tick - then you need data. We speak with Mritunjay Kumar, CEO of data exchange platform InsightzClub, about using data science to help retailers make data-driven decisions to stay ahead of consumer demand, and deliver promising ecommerce growth.
Image Credit: Zapp2Photo | Shutterstock
Presenter: Audrey Raj
Producer: Audrey Raj
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