Transformation: The Main Challenge Facing Brands Today

One of the biggest challenges facing brands today is how they can merge the issues and opportunities delivered by technology (like the ever-increasing volume of customer data) with the human side of the equation - the customer experience and customer journey - in a way that truly reflects the brand promise. What needs to happen internally to deliver the promise of the investment made? And what needs to happen externally to increase the ‘brand love’ from your customers in a world driven by technology? Nigel Phillips, Malaysian Director for Bonsey Design Jaden joins us to talk about the main challenge facing brands today - Transformation.