BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Resource Centre  >  Transformation: The Main Challenge Facing Brands Today

Transformation: The Main Challenge Facing Brands Today

Nigel Phillips, Bonsey Design Jaden

20-Feb-18 11:00

Transformation: The Main Challenge Facing Brands Today

One of the biggest challenges facing brands today is how they can merge the issues and opportunities delivered by technology (like the ever-increasing volume of customer data) with the human side of the equation - the customer experience and customer journey - in a way that truly reflects the brand promise. What needs to happen internally to deliver the promise of the investment made? And what needs to happen externally to increase the ‘brand love’ from your customers in a world driven by technology? Nigel Phillips, Malaysian Director for Bonsey Design Jaden joins us to talk about the main challenge facing brands today - Transformation.

Produced by: Audrey Raj


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  resource centrebranding architectsbrandingtranformationdigital brandingcustomer branding experienceBonsey Jadentechnology in brandingBonsey Designincreasing brand love





Play / Pause

Listen now : GGWP (REPEAT): Prosperity, Liberty, Democracy... Helldivers 2’s Way Of Life; Kenn Leandre,...

Today’s Shows



11:00 AM

A Bit of Culture (REPEAT)

Living Funerals, Designers’ Renaissance and Maffick; Kam Raslan | Dhanya Nair | Marion D’Cruz

12:00 PM

I Love KL (REPEAT)

Transforming Safety One Street At A Time; Justin Lee, Initiative Director, Bike Commute Malaysia

1:00 PM

Enterprise Explores (REPEAT)

EPF on Akaun Fleksibel, Restructuring Strategy, and Retirement; Balqais Yusoff, Head of Policy and Strategy Department, The Employees Provident Fund (EPF)

2:00 PM

Popcorn Culture (REPEAT)

Throwback: Bram Stoker's Dracula

3:00 PM

GGWP (REPEAT)

Prosperity, Liberty, Democracy... Helldivers 2’s Way Of Life; Kenn Leandre, CEO and Founder, Kakuchopurei.com

4:00 PM

Pick Of The Pops Ep543

6:00 PM

The Pulse (REPEAT)

Pulse Picks