The Secret to Marketing Products for Kids
Sriram Krishnamurthy, Wipro Unza
When it comes to marketing to kids, there’s a fine line between offering the children what they want and appeasing their parents as well. We speak to the guys behind Carrie Junior - Wipro Unza, about how the brand overtook some of the giants in their segment, how they’ve managed to grow the trust of their customers and how they’ve responsibly employed ‘Pester Power’ in their favor.
Produced by: Audrey Raj
Presented by: Audrey Raj
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