One of the festive TVCs that stole our hearts this Chinese New Year was that of Ah Girl’s quest to be seated at ‘The Grown Ups Table’. We speak to Hong Leong Bank’s Chief Marketing & Communications Officer Zalman Zainal about what went into conceptualising and executing the video, its immediate impact and how it resonates with the bank as a brand.

Produced by: Audrey Raj

Presented by: Audrey Raj

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Categories:  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship

Tags:  marketing mojo,  CNY2020,  Naga DDB,  festive ads,  advertising,  branding,  TVC,