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The Grown Ups Table

22 mins·11:00, 4 Feb 2020
podcast image

The Grown Ups Table

22 mins
·
11:00, 4 Feb 2020
·

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23 mins

20 mins

One of the festive TVCs that stole our hearts this Chinese New Year was that of Ah Girl’s quest to be seated at ‘The Grown Ups Table’. We speak to Hong Leong Bank’s Chief Marketing & Communications Officer Zalman Zainal about what went into conceptualising and executing the video, its immediate impact and how it resonates with the bank as a brand.

Presenter: Audrey Raj

Producer: Audrey Raj

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