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Podcast  >  Enterprise  >  Resource Centre  >  The Grown Ups Table

The Grown Ups Table

Zalman Zainal, Hong Leong Bank Berhad

04-Feb-20 11:00

The

One of the festive TVCs that stole our hearts this Chinese New Year was that of Ah Girl’s quest to be seated at ‘The Grown Ups Table’. We speak to Hong Leong Bank’s Chief Marketing & Communications Officer Zalman Zainal about what went into conceptualising and executing the video, its immediate impact and how it resonates with the bank as a brand.


Produced by: Audrey Raj

Presented by: Audrey Raj

Tags:  marketing mojoCNY2020Naga DDBfestive adsadvertisingbrandingTVCPersonal FinancePersonal DevelopmentManagerial Resources/Development

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