BFM 89.9

Podcast  >  Enterprise  >  Resource Centre  >  The Battle Of PR Videos - Najib Vs. Mahathir

The Battle Of PR Videos - Najib Vs. Mahathir

Gogulan Dorairajoo, CEO, Rantau PR

17-Jul-18 11:00

The Battle Of PR Videos - Najib Vs. Mahathir

It’s been the year for PR vids, hasn’t it? From the steady stream of political videos during GE14, to Dato Sri Najib Razak’s pre-recorded “If you’re watching this, then…” piece and Tun M’s 93rd birthday celebratory video. The question is, did these videos hit the spot? And what is the fine line between creating a PR masterstroke and a PR dud? We dissect the impact and efficacy of these PR videos with Rantau PR CEO Gogulan Dorairajoo.

Produced by: Audrey Raj

Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  Public relationscontent marketingNajibMahathirAirAsiaTelecom, IT, TechnologyPersonal DevelopmentManagerial Resources/DevelopmentEntrepreneur Resources/DevelopmentTechnologyMedical Innovation and TechnologyTechPersonal DevelopmentEntrepreneurship

Dan Lain-Lain

Share this podcast

Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows

6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Andrew Yap, Co-Founder & Managing Director of BookXcess

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Ringgit & Sense

10:05 AM

Open For Business

Chong Nge Seng and Brian Jeevan, co-owners of Piccoli Lotti

11:05 AM

Tech Talk

Welson Ang, Founder, ExpressPrint

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Andrew Yap, Co-Founder & Managing Director of BookXcess

2:05 PM

Live & Learn

Out of the Box #8: Shari Tishman on Slow Looking & Project Zero

3:05 PM

Beyond the Ballot Box


4:05 PM

Health & Living

Para Athletes: Victories and Injuries

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture - Supercut

Darkness on Screen

9:00 PM

I Love KL

10:00 PM

Back To Back