Talkin’ ‘bout My Generation
Kee Gek Choo , Asian Institute of Finance
They grew up with smartphones in their hands. They are apparently savers, not spenders and are a pragmatic, sober group. As Generation Z enters the workforce this year, companies will have to rethink their approach to employee engagement, and do it fast. We give you a 101 on the Gen-Z batch, their expectations when it comes to job-fulfillment, what motivates them and how to prevent a brain-drain with this entrepreneuring bunch.
Produced by: Audrey Raj
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