Search Engine Optimization : Does your company really need it?

SEO is a marketing discipline focused on growing visibility in non-paid or organic search engine results. SEO specialists will tell you that this tool is widely underestimated, as it can improve rankings, drive traffic, and increase awareness about your business online. But is SEO only for well established companies or can your small business benefit from it too? We discuss the true power of SEO and how you can use it to grow your business without any recurring marketing costs.