BFM 89.9
The Business Station
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
BFM 89.9
The Business Station
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved

PR Can Be Seen And Heard, But How Can It Be Measured?

PR Can Be Seen And Heard, But How Can It Be Measured?
Recommended
Bill Gates once said, "If I were down to my last dollar, I'd spend it on PR." Yet, despite all its achievements, there is still a poor perception of Public Relations - many view it as the next best thing AFTER Marketing & Advertising. We speak to Jeremiah Rodrigues from global media intelligence company CARMA Asia about the importance of earned media, the art of measuring its ROI, as well as how to leverage on your campaign results for valuable insights on public perception.
Image Credit: wellphoto | Shutterstock
Presenter: Audrey Raj
Producer: Audrey Raj
Share:
Recommended


Recent episodes
0
Latest stories





