The Next Normal: Trusted Voices
Andrew Lee, Chief Marketing Officer of Komaci Network
Covid-19 and the ensuing lockdowns have boosted our consumption of social media and with it - the influencer economy. According to Komaci Network, engagement rates have tripled, and 1 in 3 followers have purchased something recommended by an influencer during the MCO. We speak with Chief Marketing Officer Andrew Lee about influencer relations post-pandemic, and why engaging in “trusted voices” is proving to be the most authentic way for brands to communicate with their audiences.
Produced by: Audrey Raj
Presented by: Audrey Raj
Download the BFM mobile app. Stay at home and stay up-to-date.