BFM 89.9

Podcast  >  Enterprise  >  Resource Centre  >  Marketing Mojo With Havas & Universal

Marketing Mojo With Havas & Universal

Andreas Vogiatzakis, Havas Media Group | Kenny Ong, Universal Music

18-Jul-17 11:00

Marketing

Andreas Vogiatzakis, the CEO of Havas Media Group, and Kenny Ong, the managing director for Universal Music in Malaysia, Singapore, and Indochina, talk about the role that music plays in advertising, looking at previous campaigns where music was used and why a music video was a successful marketing tool for Firefly Airlines. Also discussed are how music assets tie specifically into brand affinity, and how the music selection process for an advertisement is carried out.



Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  enterpriseresource centremarketing mojoHavas Media GroupUniversal MusicAndreas VogiatzakisKenny OngmusicFirefly Airlinesbrand affinityMedia, Marketing, AdvertisingProfessional ServicesPersonal DevelopmentManagerial Resources/DevelopmentEntrepreneur Resources/Development

Business
Dan Lain-Lain

Share this podcast

Latest Podcasts




Play / Pause

Listen now :

Today’s Shows



6:00 AM

The 6AM Stretch

7:05 AM

Market Watch

7:15 AM

Morning Brief

8:05 AM

The Breakfast Grille

Rafiza Ghazali, CEO, Cradle Fund

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Pressing Matters

10:05 AM

Open For Business

Feed The Frontliners

11:05 AM

Raise Your Game

The Pinnacle Of Survival

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Rafiza Ghazali, CEO, Cradle Fund

2:05 PM

The Daily Digest

3:05 PM

Earth Matters

Become a Wira Zero Waste (W0W)

4:05 PM

Health & Living

Healthcare in a Pandemic #1: Essential Workers

5:05 PM

The Evening Edition

8:05 PM

Off The Ball

9:00 PM

Night School

10:00 PM

Wavelength