Future-Proofing PR Today, For Tomorrow
Tan May Lee, Perspective Strategies
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
Change in the media landscape is constant, and this extends to the PR industry, which is no longer viewed as just a subset of marketing. PR agencies now need to go beyond traditional tactics as there is no longer a “one-size-fits-all” approach to supporting business goals. What is the future of PR, and how do we up the speed and get ahead of the curve? We discuss.
Produced by: Audrey Raj
Presented by: Audrey Raj
This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.