Future-Proofing PR Today, For Tomorrow
Tan May Lee, Perspective Strategies
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Change in the media landscape is constant, and this extends to the PR industry, which is no longer viewed as just a subset of marketing. PR agencies now need to go beyond traditional tactics as there is no longer a “one-size-fits-all” approach to supporting business goals. What is the future of PR, and how do we up the speed and get ahead of the curve? We discuss.
Produced by: Audrey Raj
Presented by: Audrey Raj
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