The advent of social media and increasing Internet penetration has drastically changed the advertising industry. The growth of the digital advertising space has shifted how brands spend their marketing budgets, with some experts claiming digital ad spend could overtake traditional ad spend this year. So is traditional advertising dying? Is there a way to digitalise offline advertising to have the best of both worlds? We discuss, with Melissa Sim and Therine Goh from AdEasy.

Produced by: Audrey Raj

Presented by: Audrey Raj

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship

Tags:  advertising,  marketing,  ad spend,  adex,  radio,  OOH,  Facebook,  google,