As Malaysians continue to spend billions on online shopping, Jan and Celine remind us just how important it is for digital marketers to identify the right target audience to get a slice of that lucrative pie. We also discuss how to find your customers touch points when it comes to e-commerce.

Produced by: Audrey Raj

Presented by: Audrey Raj

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship

Tags:  marketing mojo,  digital marketing,  empathy map,  target audience,  ecommerce,  online shopping,  social media,