As Malaysians continue to spend billions on online shopping, Jan and Celine remind us just how important it is for digital marketers to identify the right target audience to get a slice of that lucrative pie. We also discuss how to find your customers touch points when it comes to e-commerce.

Produced by: Audrey Raj

Presented by: Audrey Raj

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Tags:  marketing mojo,  digital marketing,  empathy map,  target audience,  ecommerce,  online shopping,  social media,  Personal Finance,  Personal Development,  Managerial Resources/Development