Do You Really Know Your Target Audience?

Enterprise · Resource Centre · 25 Feb 2020 · 11:00 am · 26 mins listen

As Malaysians continue to spend billions on online shopping, Jan and Celine remind us just how important it is for digital marketers to identify the right target audience to get a slice of that lucrative pie. We also discuss how to find your customers touch points when it comes to e-commerce.

Produced by:

Audrey Raj

Presented by:

Audrey Raj

Categories:

Personal Finance,Investments,Financial Literacy,Young Finance,Personal Development,Entrepreneurship

Tags:

marketing mojo, digital marketing, empathy map, target audience, ecommerce, online shopping, social media

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