Do You Really Know Your Target Audience?
Jan Wong & Celine Ting, OpenMinds Resources
As Malaysians continue to spend billions on online shopping, Jan and Celine remind us just how important it is for digital marketers to identify the right target audience to get a slice of that lucrative pie. We also discuss how to find your customers touch points when it comes to e-commerce.
Produced by: Audrey Raj
Presented by: Audrey Raj
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