BFM 89.9

Podcast  >  Enterprise  >  Resource Centre  >  Clicking Refresh On Production

Clicking Refresh On Production

Jonathan Parker, Managing Director APR Asia Pacific

13-Jul-21 11:00

Clicking Refresh On Production

Covid-19 came out of nowhere and killed travel everywhere. For the production industry, this meant a pause on remote shoots, access to foreign talent, live shootings and so much more. Marketing and advertising players basically had to find a workaround to creating content, do more with less, and challenge the traditional approach to production. And this has effectively changed the way they do business.

As a global leader in content creation optimization consultancy, APR APAC Managing Director Jonathan Parker joins us to discuss how brands can elevate their creative production approaches, how they can capitalize on the growing demand for digital content, and how they can thrive amid the continuous rise in digital consumption and ecommerce.

Image Credit: gnepphoto | Shutterstock

Produced by: Audrey Raj

Presented by: Audrey Raj


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  covid-19content creationproductionmarketingadvertisingcommercialsadsPersonal FinancePersonal DevelopmentManagerial Resources/DevelopmentPersonal FinanceInvestmentsFinancial LiteracyYoung FinancePersonal DevelopmentEntrpreneurship


Business
Money
Life

Share this podcast




Play / Pause

Listen now : Just For Kicks

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Sim Choo Kheng, Founder & Executive Chairman, Sim Leisure Group

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Pressing Matters

10:05 AM

Open For Business

Shi Qi Ting, Co-founder, But Honestly

11:05 AM

Raise Your Game

Owen McGab Enaohwo, CEO and Co-Founder, SweetProcess

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Sim Choo Kheng, Founder & Executive Chairman, Sim Leisure Group

2:05 PM

Redefining Success

Megan Chng: When Theatre & Fitness Intertwine

3:05 PM

Earth Matters

The ABC's of Biodiversity: Sunda Clouded Leopard

4:05 PM

Health & Living

Ask A Doctor: Health Checkups

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Everyone’s A Critic

ILHAM Art Show 2022; Ellen Lee, arts writer

8:05 PM

Just For Kicks

9:00 PM

GGWP

10:00 PM

Wavelength