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Podcast  >  Enterprise  >  Resource Centre  >  Break Rules. Be A Challenger Brand.

Break Rules. Be A Challenger Brand.

Kiron Kesav, PHD Malaysia

07-Jan-20 11:00

Break

20 years after the concept of ‘Challenger Brand’ was coined, we’re beginning to see a new wave of challengers in the market. These are the brands that connect with you. They are disruptors, the ones that challenge the status quo and the brands that continue to lead progress. How can your brand aspire or position itself to be a challenger? We discuss.


Produced by: Audrey Raj

Presented by: Audrey Raj


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Tags:  brandingmarketingmindsetPersonal FinancePersonal DevelopmentManagerial Resources/Development

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