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Brand Mashups For The Win

Kristy Yong, d.d. collective | Stan Chooi, Sometime by Asian Designers

11-Feb-20 11:00

Brand Mashups For The Win

Late last year, four like-minded local brands - d.d collective, Anak Rimba, Sereni & Shentel and sometime by Asian Designers - collaborated to release a collection of mom & child merchandise to raise awareness about endangered animals in Asia. We discuss why consumers are resonating with the brand partnership, and why this type of strong, sticky branding often leads to true customer loyalty. 


Produced by: Audrey Raj

Presented by: Audrey Raj


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Tags:  marketing mojocobrandingbrand partnershipsretailecommercesocial mediadigital marketingRetail, Fashion, Luxury GoodsPersonal FinancePersonal DevelopmentManagerial Resources/Development

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