Brand Mashups For The Win
Kristy Yong, d.d. collective | Stan Chooi, Sometime by Asian Designers
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Late last year, four like-minded local brands - d.d collective, Anak Rimba, Sereni & Shentel and sometime by Asian Designers - collaborated to release a collection of mom & child merchandise to raise awareness about endangered animals in Asia. We discuss why consumers are resonating with the brand partnership, and why this type of strong, sticky branding often leads to true customer loyalty.
Produced by: Audrey Raj
Presented by: Audrey Raj
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Categories: Fashion, Personal Finance, Investments, Financial Literacy, Young Finance, Personal Development, Entrepreneurship
Tags: marketing mojo, cobranding, brand partnerships, retail, ecommerce, social media, digital marketing,