BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Resource Centre  >  A Happy Brand is A Successful Brand

A Happy Brand is A Successful Brand

Kenny Wong, UEM Sunrise

24-Mar-20 11:00

A Happy Brand is A Successful Brand

The tagline “Find Your Happy” is now an important part of the UEM Sunrise brand. It represents the property developer’s efforts to design, create and curate spaces for their customers, partners and stakeholders so that they can prosper, grow and find happiness. We speak to CMO Kenny Wong about UEM Sunrise 2.0, its new brand identity, and how the company plans to keep the “Happy” going, long after customers have gotten the keys to their units. 

Produced by: Audrey Raj

Presented by: Audrey Raj


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Personal FinanceInvestmentsFinancial LiteracyYoung FinancePersonal DevelopmentEntrepreneurship

Tags:  Marketing Mojopropertybrandingout of the boxcustomer happinessemployee engagement





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

A Bit of Culture (REPEAT)

Travel Broadens The Mind - Or Does It?; Kam Raslan | Julian Yap | Vernon Adrian Emuang

12:00 PM

I Love KL

Fireworks - The Spark Behind the Spectacle; Jeffry Bahary, Fireworks Programmer

1:00 PM

Open For Business (REPEAT)

14 Years of Wanderlust Around the World; Jenn Low, Founder and CEO, Wanderlust + Co

2:00 PM

Popcorn Culture (REPEAT)

Popcorn Culture - Stuff We Missed: One Piece

3:00 PM

GGWP (REPEAT)

Nurturing Future Malaysian Game Developers - The Ins And Outs; Sophie Azlan, Lecturer, School of Computing and Creative Media, UOW Malaysia

4:00 PM

Pick Of The Pops #539

6:00 PM

The Pulse (REPEAT)

Pulse Picks: Porches, Lucy Rose, Yannis & The Yaw, Jamie xx