A Happy Brand is A Successful Brand
Kenny Wong, UEM Sunrise
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The tagline “Find Your Happy” is now an important part of the UEM Sunrise brand. It represents the property developer’s efforts to design, create and curate spaces for their customers, partners and stakeholders so that they can prosper, grow and find happiness. We speak to CMO Kenny Wong about UEM Sunrise 2.0, its new brand identity, and how the company plans to keep the “Happy” going, long after customers have gotten the keys to their units.
Produced by: Audrey Raj
Presented by: Audrey Raj
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Categories: Personal Finance, Investments, Financial Literacy, Young Finance, Personal Development, Entrepreneurship
Tags: Marketing Mojo, property, branding, out of the box, customer happiness, employee engagement,