Lockdown (Ad)ventures

Just when ad spend was beginning to show signs of picking up, COVID-19 cases shot up and we found ourselves in another lockdown. And this has (once again) thrown advertising plans, campaigns and budgets into disarray. But where there’s a will to advertise, there is a way. We speak to Therine Goh from AdEasy about some of the interesting advertising strategies at play this FMCO, how brands can tackle cash flow issues and still engage with consumers frequently, and what’s shifting plates to make waves in the advertising world.