BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Resource Centre  >  Lockdown (Ad)ventures

Lockdown (Ad)ventures

Therine Goh, AdEasy

22-Jun-21 11:00

Lockdown (Ad)ventures

Just when ad spend was beginning to show signs of picking up, COVID-19 cases shot up and we found ourselves in another lockdown. And this has (once again) thrown advertising plans, campaigns and budgets into disarray. But where there’s a will to advertise, there is a way. We speak to Therine Goh from AdEasy about some of the interesting advertising strategies at play this FMCO, how brands can tackle cash flow issues and still engage with consumers frequently, and what’s shifting plates to make waves in the advertising world.

Produced by: Audrey Raj

Presented by: Audrey Raj


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  HistoryPeople & PlacesFilmMusicPersonal FinanceInvestmentsFinancial LiteracyYoung FinancePersonal DevelopmentEntrpreneurship

Tags:  advertisingad spendp2pcash flowcovid-19





Play / Pause

Listen now : People, Planet, Profit

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Yeap Jun Rong, Market Strategist, IG International

7:15 AM

Morning Brief

7:30 AM

Morning Brief

Dato’ Prof. Dr. Ahmad Farhan Mohd Sadullah, Vice Chancellor, Universiti Putra Malaysia

7:45 AM

Top Story

Ng Sai Kit, Chairman of Malaysia Venture Capital and Private Equity Association

8:00 AM

The Breakfast Grille

Jazreel Goh, Country Director of British Council Malaysia

8:30 AM

Morning Brief

Nasrikah Paidin, Coordinator, Persatuan Pekerja Rumah Tangga Indonesia Migran (PERTIMIG)

8:45 AM

Morning Brief

9:00 AM

Opening Bell

9:15 AM

Opening Bell

Ong Chee Ting, Regional Plantation Analyst, Maybank Investment Bank

9:35 AM

People, Planet, Profit

10:05 AM

Open For Business

Jeremy Dev, Founder, Far Post Academy

11:00 AM

Marketing Mojo

Mario Braz de Matos, Flying Fish Lab

12:00 PM

Enterprise Explores

Dale Hardcastle, Global Head of Carbon Markets; and Shazrul Asari, Partner, Bain & Company

1:00 PM

The Breakfast Grille Repeat

Jazreel Goh, Country Director of British Council Malaysia

2:05 PM

Discovery Hour

3:05 PM

Beyond the Ballot Box

4:05 PM

Health & Living

5:00 PM

Top 5 at 5

6:00 PM

Inside Story

Talkback Tuesday

7:30 PM

Earth Matters [REPEAT]

9:00 PM

Bar None