BFM 89.9

HIGHLIGHTS  GE15
Podcast  >  Enterprise  >  Resource Centre  >  Engineering Consumer Demand on TikTok

Engineering Consumer Demand on TikTok

Hans-Peter Ressel, CEO, Momentum Commerce

17-Jan-23 11:00

Engineering Consumer Demand on TikTok

TikTok has become one of the most used apps in the world, and brands that know how to tap into its unique capabilities are leveraging on its viewership and the attention of its growing audience to market their products. Momentum Commerce CEO Hans-Peter Ressel talks to us about the key pillars for business success on TikTok, as well as how brands can create new demand instead of riding on saturated trends on the platform.

Photo Credit : Shutterstock | Chaay_Tee

Produced by: Audrey Raj

Presented by: Audrey Raj


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketseconomytechnologymanagingCorporatesSMEentrepreneurs

Tags:  tiktok for businesstiktok shopsocial commercetiktokmarketing


Share this podcast




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



10:00 AM

Lagu-Lagu Dulu-Dulu (REPEAT)

11:00 AM

A Bit of Culture (REPEAT)

12:00 PM

I Love KL (REPEAT)

1:00 PM

Best of Enterprise (REPEAT)

1:30 PM

Raise Your Game (REPEAT)

2:00 PM

Popcorn Culture (REPEAT)

2:30 PM

Popcorn Culture (REPEAT)

3:00 PM

GGWP (REPEAT)

4:00 PM

Pick Of The Pops

6:00 PM

Wavelength (REPEAT)