BFM 89.9
The Business Station
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Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
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Guest: Nur Sabrina Azmi (Head of Client Services), CARMA ASIA
When a crisis hits, the way an organisation acts and communicates often determines how the crisis plays out. We speak to Sabrina Azmi from Carma Asia about the challenges in dealing with crises in a digital world, the role of data in effective crisis management, as well as how businesses can use data, during and in preparation for a crisis.
Image Credit: Shutterstock | Jirsak
Presenter: Audrey Raj
Producer: Audrey Raj
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