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Branding Is Indispensable

24 mins·11:00, 15 Mar 2022
podcast image

Branding Is Indispensable

24 mins
·
11:00, 15 Mar 2022
·

Guest: Alleena Abdullah, Founder, Yellow Tree Malaysia

Branding. Many regard it as a buzzword rather than a bedrock. Alleena Abdullah, Brand Advisor & Coach and  Founder of Yellow Tree Malaysia, joins us to discuss why branding is foundational to effective goal and market setting, PR efforts and ongoing success - not just for international and established entities, but for microbusinesses and underserved communities such as the orang kampung and home-based businesses.

Presenter: Audrey Raj

Producer: Audrey Raj

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