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33 mins
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Guest: Alleena Abdullah, Founder, Yellow Tree Malaysia
Branding. Many regard it as a buzzword rather than a bedrock. Alleena Abdullah, Brand Advisor & Coach and Founder of Yellow Tree Malaysia, joins us to discuss why branding is foundational to effective goal and market setting, PR efforts and ongoing success - not just for international and established entities, but for microbusinesses and underserved communities such as the orang kampung and home-based businesses.
Presenter: Audrey Raj
Producer: Audrey Raj
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