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Ad Fraud in E-Commerce: Protecting Your Business from Bots

Patricia Freijo, TrafficGuard

21-Mar-23 11:00

Ad Fraud in E-Commerce: Protecting Your Business from Bots

Bots have been polluting the internet for years now, causing digital ad fraud in the APAC region to cost an estimated $17 million per day. Patricia Freijo from TrafficGuard, a company that provides ad verification, measurement, and fraud protection services, joins us to discuss common types of ad fraud stealing e-commerce customers, the implications of ad fraud on the retail industry, and ways to detect and defend against ad fraud.

Photo Credits: Freepik

Produced by: Audrey Raj

Presented by: Audrey Raj


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Categories:  marketstechnologymanagingentrepreneursSME

Tags:  fintechsecuritydata protectionad fraudcybersecurity





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