BFM 89.9
The Business Station
Ad Fraud in E-Commerce: Protecting Your Business from Bots
20 mins·11:00, 21 Mar 2023
Ad Fraud in E-Commerce: Protecting Your Business from Bots
20 mins
·
11:00, 21 Mar 2023
·
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Guest: Patricia Freijo, TrafficGuard
Bots have been polluting the internet for years now, causing digital ad fraud in the APAC region to cost an estimated $17 million per day. Patricia Freijo from TrafficGuard, a company that provides ad verification, measurement, and fraud protection services, joins us to discuss common types of ad fraud stealing e-commerce customers, the implications of ad fraud on the retail industry, and ways to detect and defend against ad fraud.
Photo Credits: Freepik
Presenter: Audrey Raj
Producer: Audrey Raj
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