When you have the intention to achieve something, you must give it the appropriate amount of attention, otherwise all it ever becomes is a pipe dream. In a quest to understand how achievements are made, we speak to Bernard Roth, author of the Achievement Habit and academic director of d.school, the informal name for the Hasso Plattner Institute of Design at Stanford, one of the world’s leading centers for innovation. As the forefather of Design Thinking, Bernard unpacks the ways in which we can employ design thinking to actualize our potential and make achievement a lasting, life-long habit.