The Rotting Apple

Apple is heralded by many as the most innovative company in the world. Yet, their innovative prowess is depreciating on a daily basis. Why is this the case? Whilst even “legacy” businesses like Microsoft are changing their game and innovating, Apple continues to rest on its laurels. What are lessons on innovation that we can learn from this falling giant?  Roshan explores 10 lessons that we can learn on innovation from Apple which we can practice daily so we don’t fall in the similar trap that many innovative organisations such as IBM, Sony, Motorola and Apple have experienced.