Market Research, Emotions, And More
Dr Duane Varan, CEO & Founder , MediaScience
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
When it comes to advertising and marketing, one of the most important points to hit a customer is their heart. Utilising and understanding emotions in advertising could be the make-or-break moment to push that campaign and product into greater success. So how do you use emotions to go beyond market research? Dr. Duane Varan, CEO and founder of neurometric lab-based research company MediaScience, explains that and more.
Produced by: Christine Wong
Presented by: Christine Wong
This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.