BFM 89.9
The Business Station
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43 mins
Understanding how to engage with the media and why it is so important is something that CEOs, especially in Asia, might overlook as a non-priority. However, media engagement can be beneficial to CEOs on multiple levels. Mark Laudi, managing director of Hong Bao Media and former CNBC Asia anchor explains how being media savvy can grow your business value.
Producer: Christine Wong
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